MATRIX DRILLING PRODUCTS CASE STUDY
Matrix Drilling, a leader in drilling products and services, approached us with a request to create a new brand video using their old footage. The goal was to craft a video that would not only refresh their brand image but also empower their sales team by clearly communicating the value of their products to potential clients. This case study outlines how we successfully delivered a video that met these objectives.
Understanding The Challenge
Matrix Drilling had a collection of old footage that needed to be repurposed into a dynamic brand video. The challenge was to take this existing content and turn it into a polished, modern video that would effectively showcase their drilling products and support their sales efforts. The video needed to be engaging, informative, and aligned with Matrix Drilling’s brand values.
Our Strategy
To meet Matrix Drilling’s needs, we focused on creating a high-impact brand video that leveraged their existing assets while delivering a fresh, updated look.
Footage Review and Script Development: We began by thoroughly reviewing the old footage provided by Matrix Drilling. Our team identified the best clips that showcased their products and services, then developed a script that highlighted the unique selling points of their drilling products. The script was crafted to clearly convey the benefits of working with Matrix Drilling, making it an effective tool for their sales team.
Video Editing and Production: Using the selected footage, we edited the video to create a cohesive narrative that aligned with the new script. This involved modernizing the visuals through color grading, adding dynamic transitions, and incorporating on-screen text to emphasize key messages. The result was a polished, professional video that breathed new life into the old footage.
Voiceover and Sound Design: To further enhance the video, we added high-quality voiceover that guided viewers through the content, reinforcing the brand’s messaging. As well as complementary background music to create an engaging viewing experience.
Results from working with us
The final brand video successfully achieved Matrix Drilling’s goals, providing a powerful tool that their sales reps could use to communicate the value of their products more effectively.
Enhanced Sales Enablement: The video became a key resource for Matrix Drilling’s sales team, helping them present the company’s products in a compelling and professional manner. This made it easier for sales reps to explain the benefits of the products to potential clients, leading to more informed and confident purchasing decisions.
Modernized Brand Image: By transforming old footage into a modern, high-quality video, we helped Matrix Drilling refresh their brand image and stay competitive in the market.
Efficient Use of Resources: Utilizing existing footage allowed us to deliver a high-impact video quickly and cost-effectively, maximizing the value of Matrix Drilling’s previous investments in content creation.
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About
Black Thorn Media began in 2022, founded by Tessa Thornley and Brenden Blackham out of their love and passion for marketing, media, music, and creativity. Since then, we have successfully brought numerous businesses to new heights through our creative endeavors. Whether you are a seasoned professional in need of freelance assistance or a business looking for full done-for-you marketing services, you’ve come to the right place. We operate with small-town values, aiming for long-term relationships and always with a smile.
About us
Black Thorn Media began in 2022, founded by Tessa Thornley and Brenden Blackham out of their love and passion for marketing, media, music, and creativity. Since then, we have successfully brought numerous businesses to new heights through our creative endeavors. Whether you are a seasoned professional in need of freelance assistance or a business looking for full done-for-you marketing services, you’ve come to the right place. We operate with small-town values, aiming for long-term relationships and always with a smile.
About us
Black Thorn Media began in 2022, founded by Tessa Thornley and Brenden Blackham out of their love and passion for marketing, media, music, and creativity. Since then, we have successfully brought numerous businesses to new heights through our creative endeavors. Whether you are a seasoned business professional in need of freelance marketing or a business looking for full done-for-you marketing services, you’ve come to the right place. We operate with small-town values, aiming for long-term relationships and always with a smile.
